By year three, we plan on serving 25 to 40 children daily at our 2, square foot facility. The product or service must have a target customer that needs it. Marketing Model The marketing and delivery of the product or service is another element of the successful start-up.
High quality services- Our professional training Level 4 and 3 credentialsexperience, and curriculum exceed state standards, and are equivalent to the national chains. Customers We plan to target working families with young children in the Gaithersburg, MD area.
Ford is a preschool teacher and is director-qualified for infants and toddlers. Meals will be included. Distribution Our services will be based out of a modern, clean and safe facility in Gaithersburg.
Case has spent her entire professional career start up business plan examples child care and development, and most recently was the Child Care Teacher at Gaithersburg Child Care Excellence an accredited full service day care facility from until Therefore we must identify and target the subset of parents who value and will pay for our mix of professional experience, curriculum and location.
Since the vast majority of these companies are privately-held, there is little financial data to analyze. Year 1, Month 8: He has been instrumental in creating a robust set of safety policies and procedures for both the inside facility as well as the playground and he will monitor and test our emergency procedures at least twice a year.
For computer maintenance and troubleshooting, we employ a mobile third-party service provider. Given its population of 65, residents and about 15, families, there is already one day care center for every families.
Programs- Many of the national chains offer learning programs for all age groups from infants to 12 year olds. We intend to augment our permanent staff with contract employees. Case plans to manage My Day Care Center for many years, growing its customer base and increasing the value of the business.
They developed a new or under-served market, produced a new product or service, or developed a new way to market, or a found a new target customer, for an old product.
Vieco is fluent in Spanish, which will benefit the many Spanish-speaking parents in the Gaithersburg area. It had identified an under-served market for affordable fast food and capitalized on it.
Finally, with the rapidly growing cost of private schools and universities — not to mention the pressures and stresses associated with gaining admission — many parents stress early-childhood education, socialization and collaboration as a vital factors in preparing for academic success.
We believe that as we educate and develop enduring relationships with their children, the bargaining power of the parents will diminish and they will become less price-sensitive. Threat of new entrants: School Age Program- School age programs supplement a family setting between school hours and home hours.
After about 6 months in business, we will apply to one or more of the three accrediting organizations. Achieve positive cash flow Year 1, Month 9: We anticipate adding school age programs in year two.
Combined, that totals almost 5, households, and with an average of 1. The list of types of start-ups is unlimited, but the successful ones all have certain things in common. My Day Care is poised to fill this service and price gap.
A native of Bogota, Colombia, Mr. Referrals- Generally, the most valuable form of promotion comes from your customers. Pricing As mentioned, we are primarily targeting customers who are willing to pay a premium for a center which enjoy a reputation for quality care and learning, safety, and convenience.
We are referring to these as the Kindercare parents.The process of writing a business plan guides you through answering these questions so that you end up with a strategy that works for your business.
You will also end up with a plan that you can share with business partners, investors, and friends and family.
Business Model. There are two basic types of companies: the small local company that serves the community, such as a beauty salon or dry cleaner, and companies that are capable of scaling into. Start with your local library.
Most librarians are pleased to guide you through their business data For example: delivery, warranty, service contracts, support, follow up, or refund policy.
Page 9 of 26 Customers Identify your targeted customers, their characteristics, and their geographic locations; i.e., Business Plan for Startup.
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